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labelearthen

Sundari

Everlasting beauty,
Within & without

For Label Earthen’s latest presentation, it all started with a simple question: What is beauty now? Why have humans engaged with the concept of beauty for millennia, trying to define it while being defined by it? Why are we marvelled and uplifted by the cultural multiverse of beauty, pulled out of our small, ordinary lives, and taken to a realm far richer and more eloquent than anything we know.

Why is it that beauty evokes harmonies that transport us to a place where, for only seconds, time stops and we are one with the world. How is it that beauty can take on limitless shapes, allowing us to define it by what makes the most sense to us?

This inquiry set the tone for our newest launch Sundari. Set against Nepal’s captivating capital Kathmandu, the campaign unravels itself in little pockets of enchantment. From the riot of sights, sounds and smells to Nepal’s timeless cultural and artistic heritage revealing itself in its hidden temples, the story of Sundari unfolds itself through all these little wonders.

This showcase by Label Earthen is also a return to the classics. Sarees rendered in rich tones of red and inky blue, embroidered and printed kurtas, kaftans, and lehengas in shades of emerald green and pink, and simple yet sophisticated foil-printed chanderi kurtas for men. The multiplicity of colours is a metaphor for finding beauty in diversity. Elsewhere in this line-up, you’ll also find fresh prints with the pomegranate motif done by the brand for the first time.

Fabrics like silk and organza embroidered with zardozi add a glowing richness to all the ensembles while giving them fluidity so they gently glaze the body without looking awkward or rigid. The soft, supple fabrics make each creation a joy for its wearer and the silhouettes add unrestrained versatility to the clothing.

With its vivid visuals and distinct design language, Sundari brings forth the plurality of hues, prints, and an earnest attempt to understand the many facets of beauty. Is it only found in a pre-set mould set by the many generations behind us? Or is it ever-evolving? Towards the end, we asked ourselves again: What is beauty now? Our answer: Anyone who believes themselves to be so.
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Sundari SareeSundari Saree

Sundari Saree

Rs. 49,900
Laal Sunahri Kurta SetLaal Sunahri Kurta Set

Laal Sunahri Kurta Set

Rs. 29,900
Laal Champa Kali SareeLaal Champa Kali Saree

Laal Champa Kali Saree

Rs. 38,900
Laal Phool Kimono Kurta SetLaal Phool Kimono Kurta Set

Laal Phool Kimono Kurta Set

Rs. 16,900
Ramri Lehnga SetRamri Lehnga Set

Ramri Lehnga Set

Rs. 59,900
Ramri Saree

Ramri Saree

Rs. 33,900
Ramri Kurta SetRamri Kurta Set

Ramri Kurta Set

Rs. 28,900
Laal Phool Lahariya Kurta SetLaal Phool Lahariya Kurta Set

Laal Phool Lahariya Kurta Set

Rs. 18,900
Haritsundari Kurta SetHaritsundari Kurta Set

Haritsundari Kurta Set

Rs. 29,900
Gulabi Sitara Sharara SetGulabi Sitara Sharara Set

Gulabi Sitara Sharara Set

Rs. 34,900
Jamuni Sitara Sharara SetJamuni Sitara Sharara Set

Jamuni Sitara Sharara Set

Rs. 34,900
Neel Gulab Saree And BlouseNeel Gulab Saree And Blouse

Neel Gulab Saree And Blouse

Rs. 29,900
Gulab Khas Kurta SetGulab Khas Kurta Set

Gulab Khas Kurta Set

Rs. 19,900
Surmai KaftaanSurmai Kaftaan

Surmai Kaftaan

Rs. 16,900
Surmai Kurta SetSurmai Kurta Set

Surmai Kurta Set

Rs. 28,900
Asmaani Jaal KaaftaanAsmaani Jaal Kaaftaan

Asmaani Jaal Kaaftaan

Rs. 16,900
Aasmaani Jaal Kurta SetAasmaani Jaal Kurta Set

Aasmaani Jaal Kurta Set

Rs. 19,900
Aasmani Jaal Sitara SareeAasmani Jaal Sitara Saree

Aasmani Jaal Sitara Saree

Rs. 35,900
Shwet Champa Kurta SetShwet Champa Kurta Set

Shwet Champa Kurta Set

Rs. 26,900
Chaandni SareeChaandni Saree

Chaandni Saree

Rs. 33,900
Phool Sitara Saree And BlousePhool Sitara Saree And Blouse

Phool Sitara Saree And Blouse

Rs. 36,900
Jamuni Champa Kali SareeJamuni Champa Kali Saree

Jamuni Champa Kali Saree

Rs. 33,900
Champai Gulab SareeChampai Gulab Saree

Champai Gulab Saree

Rs. 28,900
Black phool kimono kurta setBlack phool kimono kurta set

Black phool kimono kurta set

Rs. 16,900
KURTA AND ALIGARHI PAJAMA IN REDKURTA AND ALIGARHI PAJAMA IN RED

KURTA AND ALIGARHI PAJAMA IN RED

Rs. 14,900
KURTA AND CHUDIDAR PANT IN IVORYKURTA AND CHUDIDAR PANT IN IVORY

KURTA AND CHUDIDAR PANT IN IVORY

Rs. 12,900
YELLOW BANARASI SADRIYELLOW BANARASI SADRI

YELLOW BANARASI SADRI

Rs. 12,900
KURTA AND ALIGARHI PAJAMA IN BLUEKURTA AND ALIGARHI PAJAMA IN BLUE

KURTA AND ALIGARHI PAJAMA IN BLUE

Rs. 12,900
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ABOUT THE BRAND

Label Earthen stands for ‘born from the earth’. Our clothing is inspired by the texture of nature which is raw, coarse but at the same time, it is warm and gentle! Our range is all about easy, effortless and classic clothing. We work around the idea of clean cuts and relaxed silhouettes.

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