In a culture predicated on the perpetual pursuit of happiness, as if it were a fugitive on the loose, it can be hard to discern what having happiness actually feels like, how it actually lives in us. Our latest campaign, Fursat, is an ode to this feeling that comes in many flavours; in big-little moments of joy; in sweet leisurely pauses.
It’s the instinctive nature of happiness that lays down the context for our collection — a lineup of festive wardrobe pieces that take you from streamlined kurta sets to breezy dresses. The simple yet elegant designs showcase a fresh, effortless approach to the joy of dressing up.
The textiles, from the buttery mangalgiri woven with checks to breezy mulmul cotton with our signature floral hand embroidery and appliqué work, are the protagonists of this collection. They open up all the possibilities of handwoven fabrics — and become a tool for appraising the artisanal community of India.
More than anything else, Fursat persuades you to slow down and find an inner quie. Just like the stillness in the conversation of lovers, which is fed by their oneness. It’s an invitation to experience life exactly as it unfolds, with its full ebb and flow of dynamism — sometimes slow and silken, like the quiet hours spent luxuriating with a good book; sometimes fast and fervent, like a festival under a summer sky.