Born from Earth.
Raw and coarse, yet warm and gentle.
Label Earthen is a modern-day brand sprinkled with nostalgia. It’s a reminder for our memories spent in kaleidoscopic vintage films, when sweet nothings could stop time. It’s a verse for the childlike times when we departed for holidays and plunged into a parallel universe unburdened from our everyday selves.
It’s our homage to the many travels that made time flow differently between feasts, family and other fun. And, we often returned as not-quite-ourselves.
At Label Earthen, we want to rekindle these old-worldly joys with all our ensembles. It’s a humble offering of the optimism that comes to life with buoyant colours, luxe yet organic textures, bespoke patterns and timeless motifs. All of this is engraved with our less-is-more philosophy, classic cuts, delicate motifs and lush fabrics.
Our designs are deeply embedded in our roots. We celebrate the rich craftsmanship and workmanship that has been cultivated by the collective wisdom of several generations of artisans. This treasure-trove of ingenuity imprints our creations with a striking signature.
Above all, we like to think of ourselves as storytellers. With all our sartorial endeavours, we are unfolding distinct cultural tales that inevitably unravel beauty in the lesser-known. The result is a creative process punctuated with simplicity and intricacy and a journey that illuminates us time after time.