A story inspired by ancient crafts and carved with modern sensibilities.

Inspired by the old-world charm of Varanasi, Kashi Katha reinterprets heritage designs through a contemporary lens.

A world where hand-painted houses and leisurely afternoons by the Ganges  are as much revered as the bustling by-lanes and euphoric, soul-touching aartis at the ghat. A world that is believed to be ‘older than history’ by its inhabitants.

India has a long history of theatre. We Indians always loved the detailed textual, scripural and dramatic effects of theatre and it strongly resonates with our fashion sensibilities too. 

Theatre "the saree edit" is inspired by diverse moods of drama which is deep routed in Indian culture.

A joyous collection to suit many occassions. Our inspiration is everything Indian hart bazaar consists of. From earthen pitcher, bamboo baskets to vivid colours of fruits and vegetables.

A collection of myriad hues of Indian bazaar fabrics such as silk, cotton, organza embellished with delicate hand embroidery.

Talk to yourself in such a way that if the sun was listening it would hand you the sky for the day

Tell me something nice, like flowers and sky

What would life be if we had no courage to attempt anything?

Some years are for growing; but this one, this one is for blooming

We rely on flowers, like music, to display sentiments that seem too raw, sacred, or risqué for words.

#Sakhi or a close female friend is such a nourishing part of our lives. A friend who understands us cares for us and nurtures our hearts and minds. 

Sakhi is also someone to nurture, share the little joys of life with.

Label Earthen brings you Sakhi , a story inspired by the moments we share with our close companions and keepers of our secrets.

Label Earthen’s new collection Batasha is equal parts fun and flamboyant.
This exuberance is dispatched with ebbing honesty, practicality and comfort—a practice we have inculcated deep within our DNA.

An ode to winters that illuminate the richness of life