Our Story

This is what Label Earthen is all about 

Nature and Nostalgia inspire us. The colour of our collections, its texture, intricate hand embroidered patterns and motifs are an open play of raw nature. Our minimalistic design sensibility, clean cuts, straight silhouettes; it’s an ode to an old world. A world where entertainment was restricted to door darshan, books were exciting, afternoons dreamy, families were united, society warm. Everything from that world is an inspiration to us. From Shilpa bindi to box pleat sleeves, clothes worn by female political leaders to dresses adorned by actresses in their comfort zone, everything that has been part of a growing India over the last two decades. We make conscious effort to recreate that image through timeless silhouettes that can be part of modern women’s everyday life; with a touch of hand-crafted luxury, and dollops of color.

ABOUT THE DESIGNER : PRITI SHEKHAR

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An alumni of Pearl Academy of Fashion, New Delhi with over 13 years of experience in the design industry across multiple clothing brands, her love for Nature & nostalgia led her launching the Label Earthen in spring summer of 2019.