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INDIA by Label Earthen
A vibrant collection at the nexus of pop-culture and tradition
India can be fantastically varied—there’s a bounty of multiplicity and plurality in its beliefs, traditions, landscapes and fashion. It is this diversity—a confluence of the indelible relationship between the East and West—that acted as seed for our latest collection. The breathtaking garments in this edit, that come to life with wispy chanderis, sumptuous silks and handwoven organza, take inspiration from myriad Indian locales and are woven together by the delicate mix of history and urban lifestyles that capture the duality of our motherland. Zardozi embroidery, gota details and floral prints add a rich, textured splendour to each ensemble making it a tactile treasure you wouldn’t want to let go of. With colours that range from deep vermillion and emerald green to shades of turmeric and fuchsias, this a sartorial delight with a soul-warming story. But, above all, India by Label Earthen is a pinnacle of breathing new life into ancient traditions and timeless storytelling with a modern ethos. This is a wearable manifesto for the past, present and future. It’s a millennia-old dialogue reinvented—the bridge between indigenous and contemporary culture. This is India.